After running their successful full service luxury brand development agency, Mega Mega Projects, for almost a decade, founders Meghan Folsom and Lauren Abend had a vision for a new type of fine jewelry brand that would utilize an independent sales force to provide social shopping experiences across the country, including underserved communities, showcasing bold and collectible original designs that would be made-to-order in NYC with only the finest materials.
With extensive first-hand experience working with high-end jewelry brands, they developed a keen sense of what the market was missing and decided to seize the opportunity for themselves. Raising a seed round from friends and family, they performed a test run of 15 sales across the country as a proof of concept, and encouraged by the results, they decided they wanted to raise a round of funding from outside investors to kickstart their vision on a larger scale.
Starting the first draft of the pitch deck on their own — and spending countless hours on it — they found themselves losing some perspective and decided they needed an outside voice to get a stronger gr... Read more