“What’d you think of ______?” “Have you listened to _______?” “What _______ do you use?” “Have you tried the new _____ at Taco Bell?” Throughout the years, countless text threads between me and my college roommate, Benjamin Johnson, have started with questions along these lines. At some point, this happened to such a degree that we both kind of took notice and started to discuss whether or not there should be an app that could help us answer these questions.

What has emerged is part social network, part culture journal, and part personalized consumer report, where a user can rate, review, comment, save, and ask their friends about what they’ve been watching, listening to, reading, buying… basically any experience that could be potentially interesting and useful for a friend to know about.

Currently in early beta, the app is in active development and releasing new features regularly.